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Activate with Joe Wicks
Meet the Activators
Children across the country are being inspired to move more this summer, with the launch of a new animated series, 'Activate'.
The series has been co-created by fitness coach Joe Wicks MBE and Studio AKA, the team behind 'Hey Duggee', and is backed by the Department of Health and Social Care, the Department for Education and the Department for Culture, Media and Sport.
Published: Jul 21, 2025